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TikTok made Noah Beck inexplicably famous. Now he wants to break into high fashion

It all started with a DIY lighting set-up. Noah Beck -- the 20-year-old Arizona-born TikTok star with nearly 30 million followers -- made his first videos for the social media platform by improvising late at night in his bedroom. This was about a year and a half ago, while he was home on holiday break from the University of Portland, in Oregon, where he was both studying business and playing soccer.

source https://www.cnn.com/style/article/noah-beck-tiktok-fashion/index.html