When Costco opened its first store in China in 2019, it wasn't just the hot rotisserie chickens and discounted Birkin bags that lured frenzied crowds. A fiery, throat-tingling liquor called Kweichow Moutai also flew off shelves.
source https://www.cnn.com/2021/01/15/business/kweichow-moutai-chinese-liquor-intl-hnk/index.html