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The weaponization of a first lady's image

The role of first lady of the United States is one of the most visible public positions in the world. From the moment votes are counted, and often during campaigning in the preceding months, the spouse of a newly elected president is thrust into the spotlight, where she remains for the duration of his term.

source https://www.cnn.com/style/article/the-weaponization-of-a-first-ladys-image/index.html